More Content, Less Effort:

How We Helped a Client Scale Their Video Content Strategy

The Ask:

In the aftermath of the pandemic, Birchwood Foods found itself facing significant labor challenges in the areas of employee retention and recruitment. To help the company reverse this attrition, we developed two internal videos that celebrate Birchwood Foods’ unique company culture. One video showcased the origins and the purpose behind the brand; while the second video captured the essence, identity and legacy of the company as told by Birchwood Foods’ own executive staff.

The Deliverables:

Birchwood Foods Legacy Video

Birchwood Foods Why Video

The Added Value:

Instead of serving as a one-time asset, the video and photography we’ve captured was extended into a series of impactful materials for Birchwood Foods. Monthly videos were created to focus on the brand pillars and core values of Birchwood Foods in order to help further the communication to their team members that they are THE most important asset. Topics from The Importance of Food Safety to Feeding America were conveyed through this content to inspire, educate, and connect team members to the overall mission of Birchwood Foods more consistently. These videos were distributed throughout their facilities on a monthly basis as well emailed to the entire Birchwood Foods team.

But it doesn’t stop there. Social media clips, quote graphics, educational blog posts, recruitment ads, email marketing content, infographics, behind-the-scenes content, and so much more can be created from the materials we’ve captured during this single production. This saves the client time and resources while delivering a consistent stream of branded content, ensuring their story is told across multiple platforms.