How-To and Explainer Videos

Educate and Engage With How-To and Explainer Videos

These intimate videos give consumers a direct line to learn from and engage with a brand. Built around simplicity, how-to videos help your audience understand your processes, engage with your brand and persuade them to buy your products or services. Explainer videos are a fantastic way to make announcements, introduce products and programs or update internal and external audiences about your company. These video tools pair well with direct-to-consumer marketing, social media, digital shopping platforms and internal sales teams selling to foodservice vendors.

Howto Video

Star Ranch Angus – Carne Asada Tortas

Recipe Video

Chairman’s Reserve Beef Birria Tacos

“You have a really talented, knowledgeable, experienced and versatile team that made whatever they found work.”

Elanco LogoSpencer Morris

Marketing Associate, Elanco Animal Health

“Not only have I seen terrific results with my own eyes, but the feedback from other areas of our business has been effusive.”

Tyson Foods

Kent Harrison

former Vice President of Marketing and Premium Programs, Tyson Foods

“They know what they are doing. Parable conveys the emotions we wanted consumers to feel. I am in good creative hands.”

Bubba Burger

Elizabeth Cordell Rice

Marketing Manager, Hickory Foods

“Authenticity is important. The Parable team understands the value of that to our business, so I don’t have to worry about all the details.”

creekstone logo

Dan Stewart

Director of Marketing, Creekstone Farms®

"I’ve been very impressed with Parable. Their strength is storytelling that resonates with people and cuts to the heart strings."

Tyson Foods

Britney Banuelos

Senior Brand Manager, Tyson Foods

"If this past week was any indication of how the final product will turn out, I think we will all be impressed!"

creekstone logo

Kirk Doran

Regional Sales Manager, Creekstone Farms®

Looking For Results?

Ask Parable to develop a video strategy to help drive the performance you want to see.