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Our Work

Flex on the Flavor Digital Ad

for BUBBA Burger

Parable cooked up this Davey and NAMA award-winning digital ad for BUBBA burger®, one of America’s top brands of ready-to-cook burgers.

We brought a light-hearted touch to the ad but never lost focus on what BUBBA burger® wanted to do — attract both new customers and those who had strayed away, with the qualities and varieties that today’s Flexitarian shoppers are hungry for.

The client was delighted by how this digital ad brought a real sense of fun to the versatility and authenticity that BUBBA burger® represents.

“They know what they are doing. Parable conveys the emotions we wanted consumers to feel. I am in good creative hands.”
Elizabeth Cordell Rice, Brand Manager, Hickory Foods, Inc.

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